Alma Feenstra

Head of Implementation of SZW Policy

Info

Always with people, bringing the outside world in, empathetic and results-oriented; that's my style. With a sociological view and very experienced in all kinds of policy, communication and marketing techniques.

In my spare time I like to be active on an administrative level. For example, I was chairman of the Utrecht Refugee Work Foundation, chairman of the Council of Churches in Nieuwegein, chairman of the Supervisory Board of Kunstuitleen Utrecht, secretary of the Supervisory Board of Theater and Arts Center DE KOM. I am currently chairman of the Supervisory Board of Wereldkinderen and I am an ambassador and volunteer at Compassion and Edukans. I am also group leader and councilor for GroenLinks.
I also enjoy concerts, performances, reading, traveling and running in nature.

Experience

General manager

Ministry of Social Affairs and Employment

July 2023- today 8 months

The Hague, South Holland, Netherlands

Councilor GroenLinks, party leader since 2020

GroenLinks

Jun. 2018- present 5 years 9 months

Director ECM, Furniture Expertise Center

Furniture Expertise Center

Mar. 2020-May 2023 3 years 3 months

Woerden, Utrecht, Netherlands

Director of Marketing and Communications

MBORijnland

Sep. 2017-Mar. 2020 2 years 7 months

Gouda / Leiden

MBORijnland is a proud institution for secondary vocational education, VAVO and contract education. We do not just want to teach students a trade, but we want to add value to our students, to each other and to our environment. We are curious, full of passion and seek connections with others to further develop our students and ourselves. We call that craftsmanship. MBORijnland was created in September 2017 from a merger of ID College and ROC Leiden.
With 25 marketing, online and communications professionals, we are faced with the challenge of properly informing our approximately 17,000 students and 1,700 employees, taking a clear position and making connections with society with an open attitude. To have training courses in our range that matter and that the regions need. A great task to work on with passion every day!Show less 

Director of Marketing and Communications

ID College

Sep. 2013-Mar. 2020 6 years 7 months

Gouda

Marketing, communication, business intelligence, social media, identity development, positioning, profiling, strategic advice. The work of our marketing communications department is wonderfully versatile and varied. In addition to these challenging substantive assignments, as director I am also responsible for the vision development of the ID College and of course also for my own department. In addition, budget responsible, people manager, relationship management, internal strategic sparring partner, plan maker and plan implementer.Show less 

Strategic communications advisor

Abantu

Jun. 2008-Mar. 2020 11 years 10 months

Independent strategic advisor at my own company ABANTU.

Academy Director of Journalism and Communication

Christian College Ede

Feb. 2011-Aug 2013 2 years 7 months

Ede

Leading the communication and journalism teaching teams: Monitoring developments in the fields of journalism and communication and translating them into appropriate HBO and post-HBO study options.
To profile and develop Ede as a HBO city, for example by participating in the campus development of Ede (including Food Valley) and as a member of the City Marketing core group led by Mayor Van der Knaap.

Head of Corporate Communications Public Broadcasting

NPO

Aug 2008-Jan. 2011 2 years 6 months

Positioning and Profiling of Public Broadcasting in the Netherlands. After having worked as an interim worker in the field of art and culture for six months, I have been working hard since August 2008 to make Public Broadcasting as a whole visible to the public and to demonstrate the added value of a public broadcaster for society. indicate.
Managing the corporate communications department and coordinating communications from all public broadcasters.
Also spokesperson for the NPO Board of Directors.Show less 

strategic senior advisor

Society for Communications

May 2005-Jun. 2008 3 years 2 months

As a senior advisor, providing strategic advice and organizing and moderating meetings for 4 to 4,000 people. Some examples:
the 100-day campaign and creating the process design, including moderating the Social Internships for the Ministry of Education, Culture and Science;
Creating a vision for institutions;
The organization of the Citizens' Forum for Minister Pechtold (BZK);
Advice to ministers Dekker and Winsemius (VROM) on area development;
Advice in administrative crises (police and foundations);
Creating a visual vision for the Oostvaardersplassen and the organization of its own internal management (Staatsbosbeheer);
As well as providing various training and courses in the field of risk and crisis communication and trends and developments in the communication profession.Show less 

Head of Innovation and Communication

ROC Central Netherlands, Gildevaart

Jan. 1998-May 2005 7 years 5 months

As head of the Innovation and Communication department at Gildevaart, I manage a department of 47 people, including supervising two mergers.