UNICEF Engages Edelman to Promote 50 Years of Celebrity Goodwill
UNICEF Engages Edelman to Promote 50 Years of Celebrity Goodwill
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LOS ANGELES, May 5 /PRNewswire/ -- The Los Angeles office of Edelman, the
world's largest independent public relations firm, has been retained by the
U.S. Fund for UNICEF to promote the 50th anniversary of the Celebrity Goodwill
Ambassador program.
The Celebrity Goodwill Ambassador program began when beloved American
entertainer Danny Kaye traveled from country to country providing aid and
support on behalf of UNICEF. During the past 50 years, others have followed
in Mr. Kaye's footsteps including Audrey Hepburn, Roger Moore, Mia Farrow,
Sarah Jessica Parker, Laurence Fishburne and Tea Leoni, making UNICEF a
pioneer in working with celebrities to raise awareness for their cause.
Edelman will work closely with UNICEF to spread awareness through several
campaigns leading up to a December gala celebration at Beverly Hilton Hotel.
"Having just celebrated our agency's 50th anniversary, Edelman is
well-prepared to mark UNICEF's own 50th anniversary of their Celebrity
Goodwill Ambassador program," said Gail Becker, general manager and executive
vice president of Edelman's Los Angeles office. "Through a program designed
to celebrate UNICEF's impact over the last half-century while looking forward
to the opportunities ahead, Edelman will increase public awareness with the
goal of engaging more supporters for this vital organization."
"The U.S. Fund has had successful experiences working with Edelman in the
past," said Diane Whitty, senior vice president, U.S. Fund for UNICEF.
"Through a very competitive selection process, Edelman's talented staff and
passion for our cause made them our top choice as a partner in this venture."
About Edelman
The world's largest independent public relations firm, Edelman provides a
full spectrum of advanced communications services through its PR firm and
specialty firms: Blue (advertising), First&42. (management consulting),
StrategyOne (research) and BioScience Communications (medical educations and
publishing). Edelman has 1,900 on staff in 40 offices worldwide. The firm
was named 2003 Agency of the Year by The Holmes Group and received numerous
awards for its work, including PRWeek's 2003 Best Campaign of the Year, the
industry's most prestigious award for client programming. Visit
www.edelman.com for more information.
About UNICEF
UNICEF helps save, protect and improve the lives of children in 158
countries through immunization, education, health care, nutrition, clean water
and sanitation. UNICEF is non-partisan and its cooperation is free of
discrimination. In everything it does, the most disadvantaged children and
the countries in greatest need have priority. For more information about
UNICEF or to make a donation, please visit www.unicefusa.org or call
1-800-FOR-KIDS.
For further information please contact: Michel Schneider of Edelman,
+1-323-202-1054, michel.schneider@edelman.com; or Marissa Buckanoff of
U.S. Fund for UNICEF, +1-212-922-2485, mbuckanoff@unicefusa.org