Action for Children (AFC) is a global programme focusing on initiatives aimed at improving the welfare of children by scaling up the brand and fundraising of grassroots organisations. The programme was initiated in 2008 by Together4Change alliance, a consortium of four international organisations – Wilde Ganzen (Wild Geese), Wereldkinderen (NICWO), SOS kinderdorpen (SOS Children's Villages) and Investing in Children and their Societies (ICS) –supported by Dutch government.
Together4Change alliance is based on the concept of Civic Driven Change and gives the highest priority to change being achieved by people and society themselves. For its programme, Action for Children, organisations with a similar ideology were selected from five developing economies, namely India, Brazil, South Africa, Ghana and Kenya. BMC Foundation - Bori Madhaiah Charitable Foundation is the implementing partner for the programme in India.
Action for Children, being carried out by Wilde Ganzen, is based on the belief that the responsibility of social development lies not only with the government, but also requires equal participation from the privileged masses.
BMC Foundation - Bori Madhaiah Charitable Foundation implemented the first phase of the programme (MFS I) between 2008 and 2011. The programme is now in its second phase (MFS II) and extends till 2015.
Action for Children works in partnership with statutory bodies to deliver services for children, young people and their families in five main areas: