PHNOM PENH — In November 2020, Linda Nguon, a French woman of Cambodian and Vietnamese origins, launched Banh Mi Media, an online platform celebrating Asian identities and cultures. "After eight years working in Asia, I felt the need to create a space that highlights the diversity of Asian identities, which are often overlooked in their uniqueness in France."

Caption: French Cambodians who recently took part in a talk in Phnom Penh on French and Canadians of Cambodian heritage. From left, Adana Mam Legros, Tifanny Doche, FONKi, Davy Chou, Linda Nguyon and Sok Visal. Photo: @Banh Mi media
She also wanted to enable a conversation on the importance of celebrating all identities equally, as well as create a space for the French-Asian community to share views. And she meant to give a voice to the children of Asians who grew up in Western countries but carrying their Asian or Southeast Asian heritage.
"Avoiding generalizations, breaking away from stereotypes, and celebrating diversity,” Nguon said, were her goals for launching Banh Mi Media. This, and enabling a dialogue on the importance of viewing all identities equally, she added. So, in addition to podcasts, the platform also involves blog articles and in-person events. She has interviewed French Cambodian film director Rithy Panh and entrepreneur Sok Visal.